The Aquarium by the Bay’s main target audience is children and like many aquariums within the state, they are dedicated to aquatic research and finding many solutions for preserving the life within our oceans. I used that information and created a campaign giving children the heroic role of saving the earth while also helping educate everyone on the problems that plague our planets aquatic environment. The Agents of Change are the campaigns leading force in defeating their enemies and bringing awareness to everyone.

STRATEGY:

OBJECTIVE:

To chose a company and create a campaign that brings awareness to a social situation. Depending on the company this system requires a booklet and a series of posters.

AGENTS OF CHANGE