In recent years more restaurants have  taken turned to food delivery apps to entice people to eat out. Pele is a Hawaiian food joint that wishes to further their customers experience by creating a new icon system for their app. Effective information design plays an important role in our everyday lives, it’s all around us and it needs to be clear

in order for it to work. The most effective of information design is that which takes a complex message and created a solution that can be easily understood by the user. 

STRATEGY:

OBJECTIVE:

Create a compelling icon set for a food delivery app. Ensure it’s functionality as well as making sure it is understood by the users 

PELE