OBJECTIVE

To redesign a corporate brand by giving them a new look but also staying true to their mission statement. It is also expected to create multiple applications that showcase the brands system.

STRATEGY:

There are many airlines around the world, I decided to choose one close to home. Samoa Airways is a domestic airline that flies between the islands of Polynesia. Upon seeing their brand I knew it could be pushed to better represent Samoa’s liveliness and vibrancy. By drawing on my own experiences I bring the company to life with a logo that draws on the tatau symbols of Samoa, colors reminiscent of the island and a system drawing on the rich culture of the Samoan people.

SAMOA AIR