The entire project is inspired by his TED talk and photos that help drive the main message of indigenous people and the knowledge they possess that could potentially save our earth.Knowledge is power and indigenous tribes pass this power down from generation to generation. As of recently Western scholars have turned to indigenous to seek aide in hopes of saving the earth. Jimmy Nelson, a photographer, traveled to every corner of the world to capture the beauty of these tribes. 

To select a topic relevant in todays contemporary society, identify the target audience, and design a cross related system for multiple platforms that brings awareness to the issue.